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Marienlyst

More than 80 years have passed since NRK, moved in and made Marienlyst what it is today. In the near future, NRK will leave their historic buildings behind and move on to make new history in new offices. The story of Marienlyst, however, continues.

The Norwegian public broadcaster, NRK, is to leave its building at Marienlyst in Oslo after more than 80 years. This opens up 107,000 square meters of new housing and business in central Oslo. The buildings are built on historic grounds and several of them are protected by the authorities. Now NRK has decided to move, and the same area will be developed into a creative, vibrant cultural hub, where people can come and stay, live, work and experience art, music, food, drink and everything in between.

The essence of Oslo is change. With a nod to NRK's history, Marienlyst will open up and become an extroverted and unpolished area that everyone in Oslo can call their own.

Since Marienlyst is meant to mirror Oslo, its identity must reflect constant change. Consequently, we've translated this contrasting span into the concept - 'The Story continues.' 'The Story' embodies the heritage and NRK as a public broadcaster, while 'Continues' signifies the future and the ongoing transformation of the new district.

Marienlyst Display is a focal point in the identity with references from NRK's architecture and distinctive visual qualities. The variable typeface is rooted in the concept - The Story continues - and represents transformation and movement between history and the future. The basic shape is inspired by the architecture of Kringkastingshuset and Store Studio – the two architectural gems in Marienlyst. The contrast between the brutal square shape of Kringkastingshuset and Store Studio's organic asymmetry is reflected in letter forms.

The variable typeface is rooted in the concept - The Story continues - and represents transformation and movement between history and the future.

Nrk old — A nod to NRK is shown in minuscule r

Old — Kringkastingshuset and Store Studio

Marienlyst Display is created in close collaboration with Stefan Ellmer.

Everything and everyone has a story. People, objects, animals, and architecture. The illustrations convey an imagination of the stories to come, based on narratives we already know.

We have developed specific motifs that are open to interpretation. The motifs are characteristic of the location and recognizable in the broader context. Emotions and atmosphere have been given great importance, with colors playing a crucial role. The palette is inspired by the moods experienced at different times of the day and year. Combined, the illustrations provide us with a sense of the passage of time.