Jordan is a Norwegian dental hero, and a brand that's a natural part of our daily routines. In the rest of the world however, Jordan is a small challenger.

Facing the big global brands and their dominant positions, how could the small Scandinavian brand deserve a chance?

Rooted in their Scandinavian heritage of form, function and sustainability - Jordan have always been on the lookout for fresh ideas. This inspired our concept, of using their fresh perspectives on everything and turning it into a positive, fun and quirky POV - and making Jordan the refreshing alternative to the big, boring brands.