Too many Norwegians are unaware that they have access to the streaming service TV 2 Play, without knowing it. You see, as part of your TV-subscription, TV 2 Play is often included!

So, together with our friends at TV 2, we made a big deal out of it, with a campaign encouraging people to check their walls for TV 2 Play (you know, walls, as in where your TV-cable comes from).

TV 2 Play is enjoying a great spell, with increased viewership and subscribers. This campaign is targeted at the ones who're only a few clicks away from getting more of what they love, and plenty of movies, series and documentaries to go with.

This also marks a new stage in our relationship with TV 2, as we worked closely with their creative studio throughout the process.