A blue cow among boring brown

Dull is all around. Boring is the new black. All these chores and to-do’s, what happened to livin la vida loca? Chocolate, that used to be the funniest item on our grocery lists, is now just a yawn like the rest of them.

Stratos has always been about mischief and fun. Together with the great minds in Orkla Confectionery & Snacks, we developed a communication platform around this core idea.

Our aim? To bring the fun back to chocolate, and into the lives of the once happy Norwegians. At center stage, the iconic blue Stratos-cow, who blows some fresh air into our boring lives.

We made a bunch of films, a new visual identity, a unique Stratos typeface, a sonic signature, a packshot with a pun, and tons and tons of ideas.

You're welcome! 💙