EGGS +
Turn thinking into things
Brand platform and visual identity for EGGS, an innovation consultancy merging strategy, design, and technology to create meaningful change. Increasing their reach into a global market, EGGS needed to carve out a new position and brand to reflect their new content and offering.
We found out that what they really do, is turn thinking into things. We wanted to convey the process from thinking to things, abstract to concrete. One of the core elements of the identity, became a bespoke font, called Prototypo. Using the font Haffer from Displaay as a starting point, we designed two additional weights called Abstract and Semi-Abstract. Used in combination, they enable EGGS to convey their message, and at the same time create a distinct visual expression.
The ambition was to put EGGS in the same evoked set as the emerging hybrid agencies: Staying true to their design heritage and doer mentality, while lifting forward the consulting capabilities. Challenging the traditional business consultancies, EGGS create, build, and deploy solutions – and rapid prototyping of ideas is at the core of their co-creating process.
Illustration is an important tool for communicating EGGS' culture. The concept is also in the details. The line itself consists of small dots that develop into a solid line, reflecting the concept for our identity.
