Since 2006, Bikeshop has worked hard to be able to offer Norway's largest selection of bicycles, bicycle parts and cycling clothing at good prices. In 15 years, a lot has happened, from being a small start-up company in the boys' room, to becoming Norway's largest specialist retailer for cyclists. The new design concept is based on the large selection of products. It should give association to a freedom to choose one's own path. Different paths are integrated in the logo. The roads tell us that whether you are in the city, on a country road or on a mountain trail, Bikeshop can offer you all kinds of cycling equipment. Wherever you go cycling. These roads also form the "initials" B and S which become the icon for Bikeshop.
The solution consists of simple tools, but a clear typographic animation that converts letters into different types of roads. This also gives us a pattern system that can be used on design and communication surfaces to strengthen the brand signature. The vertical movement pattern is also an important tool for creating a vibrant and dynamic visual identity.