Piknik i Parken +

When the park comes to life

Visual identity for the 2023 edition

Dancing queen

Piknik i Parken is a cozy, laid-back music festival set in Sofienberg Park, right in the heart of Oslo. It’s the kind of place where friends get together to enjoy a summer evening filled with great music and good vibes—lounging in the grass with a cold beer in hand.
Over the past few years, PiP has become the go-to festival for those who know and love it, but it was just as important to us to welcome a new crowd into the fold.

With this illustrated identity, we wanted PiP to stand out in Norway’s crowded festival scene, which often feels a bit same-same (think illustrated sunsets and mega-headliners). And a little bonus: the posters doubled as art prints that people could cut in half and take home.

IMG 0523523 BB886 1 2
BUMMM
Plakat 100x70cm poster 1 1
Plakat 100x70cm poster 2 1
Plakat 100x70cm poster 1
Skjermbilde 2025 06 25 kl 11 32 48 1
Meny 1
Skjermbilde 2025 06 25 kl 11 28 28 1
MM Urban Poster UP NYC2 12 1
9 C4333 E3 C97 C 41 CE A477 9 B2905247331 1
Gjenvinning
Plakat 100x70cm poster 2
Closeup