Piknik i Parken is a cozy, laid-back music festival set in Sofienberg Park, right in the heart of Oslo. It’s the kind of place where friends get together to enjoy a summer evening filled with great music and good vibes—lounging in the grass with a cold beer in hand.
Over the past few years, PiP has become the go-to festival for those who know and love it, but it was just as important to us to welcome a new crowd into the fold.

With this illustrated identity, we wanted PiP to stand out in Norway’s crowded festival scene, which often feels a bit same-same (think illustrated sunsets and mega-headliners). And a little bonus: the posters doubled as art prints that people could cut in half and take home.