A remarkably popular trend on TikTok involves women asking their boyfriends how often they think about the Roman Empire. It turns out to be quite often.

As a quick response to this trend, ANTI and the local newspaper “Romerikes Blad” used OOH to ask people how often they think about Romerike.

Confused? Here’s an explanation: In Norwegian, The Roman Empire is translated into Romerriket. And Funny enough, a district outside Oslo is named Romerike.

The ad is up this week (week 39) at the train station in Lillestrøm and at Oslo Central Station.