Many people squeeze avocados in the grocery store, to check if they’re alright. And far too few people squeeze their boobs to check if everything’s alright in that department.

For "Pink Ribbon"– the Norwegian breastcancer awereness month, we decided to tackle both of these issues at once. The result was thousands of avocado stickers, with a simple message to Coops customers: “Squeeze your boobs instead”!