We are thrilled to announce that ANTI has developed brand identity and design for the launch of TV2 Humor. A brand new comedy channel for the leading commercial broadcaster in Norway.
The cursor can be a real troublemaker or just a game changer that messes up content and quotes from the shows on the channel.
The visual concept is based on something as simple as a cursor, which all of us know as the starting point for all digital communication. The big idea becomes evident specifically through how the cursor acts, moves and behaves. It can split, highlight, start, create, erase, remove and mark text content on all promo flow and idents.
It can also be used to highlight statements or stress quotes. The cursor can be a real troublemaker or just a game changer that messes up content and quotes from the shows on the channel. It can also be used to kickstart a chain reaction of different visual elements and promote playfulness.
Tone of voice
TV2 Humor´s personality is a bold dude that loves to make people laugh. He´s your funny buddy that loves to challenge and be straightforward in the way he acts and speaks. The language is never on auto nor is formal. It is richly flavoured, different and thus very unexpected. TV2 Humor are never afraid of exploring, having fun and being silly. We are never never never ever afraid of being incorrect. Our mantra is «fail harder»!
A special presence
The active text cursor gives the viewer an impression that the channel´s personality is actually sitting on the other side of the screen and communicating with him/she. The cursor´s role is meant to create a greater presence than what you usually get from a tv channel. A wish to merge the static linear television experience with the pace and presence of the digital formats - where everything that happens, happens now.
By giving the cursor a special role as an active communicator we wanted to give the viewer a feeling that the channel is more instant - more alive - than other tv-channels.