Sivert Høyem is one of Norway's most credible and well known musicians, a veteran of the Norwegian rock scene and best know as the vocalist of Madrugada. Soon after the break up of the band, Sivert embarked on a successful career as a solo artist, recording and performing internationally for over seven years.
With the upcoming release of Sivert Høyem's new album, Anti was approached to revitalise his image by creating a bold and consistent brand that was flexible and could be used in combination with various image styles and artwork, as well live on a variety of platforms (both digital and print.) The logo system uses a clean typographic approach to allow for a module system that adapts to different surfaces and layouts. The website uses a minimalist and rigid grid system, which allows for play using colour, type and image.
An artist today needs his or her brand to be able to live on any and all surfaces. so a dynamic logo was the ideal solution for Sivert.Endre Berentzen