Norlis Antikvariat - 'Unplug with a book'
CHALLENGE. Create an engaging print campaign for Norlis used bookstore. People are spending more and more time engaged in the digital world, and less time reading books. How can we remind them of the benefit of spending more time reading and less time 'plugged in'?
SOLUTION. We use unexpected combinations of real book titles to remind people that books are a great way to unplug from the hectic nature of a digital world.