GRILLOGRAPHY FOR RIMI.
SUMMER = BBQ. In Norway, summer = BBQ season. Or Grill season, as we say here. The competition between the grocery chains is fierce and everyone spends big amounts on marketing. As the smaller fish in this pond, Rimi had to be smarter and more unique. Therefore, we decided to create something that was relevant, unique and usable; Rimi´s own typography based on meat, fish, fruit & vegetables.
A unique, handcrafted and grilled typography
CARVED BY HAND. Each letter was meticulously carved by hand, and carefully grilled to perfection. We photographed each and every object before placing them on the grill, and after. We then close cropped them and ended up with the files that made the typography.