Bernhoft is a multi-instrumentalist within the soul/pop genre.
Jarle Bernhoft is a multi-instrumentalist within the soul / pop genre. We were responsible for developing Bernhoft’s new visual image including styling, art direction and design.
Solidarity Breaks refers to the balance between opinions or personalities within the ego.
CONCEPT. The main imagery was developed based on the title Solidarity breaks, a title talking about the constant internal struggle in the ego between selfish interests and those of the people around you. A conflict of interest which at times leaves you torn / divided. Equally the logo is separated into two opposing parts, at times appearing as a whole, at other as two individual parts.
Bernhoft’s signature has always been his characteristic glasses and by simply highlighting these in the cover photography recognition of the artist was achieved although his face is blown out by a a large bokeh (light effect).