T-We is Canal Digital's new product release. Upgrading the TV experience with a seri of new features the brand aims to prove and strengthen their strong position in the market. Canal Digital is Norway's largest cable operator and a major player in this market. The new identity features everything from the logo and name development to full implementation on all physical and digital platforms.
New visual identity for Canal Digitals new entertainment product T-We.
When we were developing the name and the identity concept it was important for us to focus on the mission of thw new service. We wanted to capture the essence of what today's viewer can experience on all digital surfaces and TV screens. We are all more integrated in today's interaction with what WE experience on screens and TV´s.
To solve our most important brand launch ever, we chose Anti. The solution captures the essence of what the brand represents to us and our customers.
Torill Silkoset, Director of Marketing Canal Digital
Entertainment, gaming, Skype, and recording our favorite TV-shows are all features that now are part of how we interact with the media. So turning the TV to become that, we ended up with the name T-We. We solved the visual identity by framing what are the most important features nowadays when it comes to content, WE. The logo is used as a flexible tool so it can be alive and be framed around important content once used on the surfaces of the identity.
Photo: Fred Jonny™