Advertising Kari Traa is a Norwegian sports/leisure wear and shoe brand specifically designed and developed for women. Kari Traa is a rebellious, fun loving brand, with the baselayer category in its core. Since the start in 2002, Kari Traa has developed into an international brand with a strong and growing community of fans and followers in Norway/Scandinavia, Europe and the US.
Branding The first Urban store was launched in the late nineties as a indie store with a strong connection to the skate’n snowboard and the underground culture around it. But lots have changed since then. What used to be a couple of street credible stores quickly grew to be a commercial chain of stores owned by the Varner Group. The success and rapid growth continued during the 00’s and 10’s without ever changing the brand, but inevitably something had to be done in order to stay relevant in a fast moving market.
Advertising One of COOP's biggest challenges in recent years has been how to adapt and modernize the out-of-date idea of the cooperative in a new era that’s all about individualism. In the time of me me me, it has been difficult to reach out to the benefits of being many. The idea of Coop therefore feels like an anachronism - a survival from the really old days.