Advertising Kari Traa is a Norwegian sports/leisure wear and shoe brand specifically designed and developed for women. Kari Traa is a rebellious, fun loving brand, with the baselayer category in its core. Since the start in 2002, Kari Traa has developed into an international brand with a strong and growing community of fans and followers in Norway/Scandinavia, Europe and the US.
Advertising One of COOP's biggest challenges in recent years has been how to adapt and modernize the out-of-date idea of the cooperative in a new era that’s all about individualism. In the time of me me me, it has been difficult to reach out to the benefits of being many. The idea of Coop therefore feels like an anachronism - a survival from the really old days.