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UNICEF — Sarah Nordheim: A Permanent Exhibition
UNICEF — A Permanent Exhibition

UNICEF — Sarah Nordheim: A Permanent Exhibition

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We gathered all the images we could find of one 12-year-old from her parents social media accounts, and made it into a giant exhibition in one of Norways biggest art galleries.

In 2020, children born the year Facebook arrived (2007) will turn 13 years old - which means they are old enough to create their first account. A new research show that the average child will be met by 1300 photos by themselves on social media, posted by parents.


According to Barklays Bank, this so-called “Sharenting” will account for two-thirds of all identity theft within 2030 if the current development continues.


To generate awareness among parents, we gathered all the images we could find of one child (born 2007) on social media, and made them into a giant exhibition in one of Norways biggest art galleries. Then we filmed the child experiencing the permanent exhibition of her own childhood for the first time.

Created together with Void and The Film Agency Oslo. Music by Aurora.