Scoop Packaging by Lars Tornøe

Scoop

Branding
The Scoop bowl range by Lars Tornøe is an instant idea that has been refined into timeless objects for the home. Circular scoops of material removed from solid, rectangular pieces of wood, resulting in a striking contrast between the softly curved inside and the clear-cut outside.
Scoop Packaging Lars Tornøe
Scoop Packaging Lars Tornøe
Scoop Packaging Lars Tornøe

We developed a brand and packaging concept that underlines the clarity of the core idea, and that stays true to the visual and conceptual minimalism of the designs. Utilising a similar approach as the product, giving the packaging the same raw, stripped down feel with natural materials, functional simplicity and boldness.

Scoop Packaging Lars Tornøe
Scoop Packaging Lars Tornøe
Scoop Packaging Lars Tornøe
Scoop Packaging Lars Tornøe
Scoop Packaging Lars Tornøe

The outer packaging for the range is made from recycled, kraft cardboard. This material was selected not only for the functionality and the low cost, but also for its tactile qualities and straightforward feel. The varying colours of the products themselves – natural walnut, ebonized black or natural oak – was then printed as a one colour screen print on the box to create a simple system for a growing product range.

Scoop Packaging Lars Tornøe
Scoop Packaging Lars Tornøe

The inner packaging is a simple sheet of unbleached, natural cotton – loosely wrapped around the product with no unnecessary sewing, gluing or binding.

Scoop Packaging Lars Tornøe
Scoop Packaging Lars Tornøe
Scoop Packaging Lars Tornøe
Scoop Packaging Lars Tornøe
Scoop Packaging Lars Tornøe