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Imprint Vol.13
Imprint Vol.13 Cover

Imprint Vol.13

Editorial
A New Type of Imprint—a magazine on design and creative culture

Vol 13 is the final edition of A New Type of Imprint. The magazine was founded by ANTI in 2014 as a passion project, it’s written in English and was distributed all over the world. Through ekstensive features, essays, showcases and in-depth interviews, the magazine grew to become «the worlds eye on Norwegian design», and it has been awarded several times for its design, concept and content.
Grid of magazine covers – Imprint Vol.13

For the final issue—our swan song—we broke out of our 24 x 30 cm format, and scaled it down to a size small enough to fit in your jacket pocket. We wanted to make it practical for people on the go; we wanted to compete with their phones. Still, great visuals and inspiring design was a crucial part of the magazine. In order to combine these two aspects without compromising on either text or visuals, we divided the magazine into two: the first 100 pages is only reads, the last 100 is all about visuals. Optionally, with the help of a perforated line in the back, you can tare the magazine into two unique products: a pocket mag of good reads, and a printed gallery of the very best visuals and design of the world.

Stack of Imprint magazine showcasing spine
Open magazine spread – Imprint Vol.13 Cover
Tear edge detail spine – Imprint Vol.13
Folded cover detail – Imprint Vol.13
Split detail – Imprint Vol.13

As handy as a pocket book, as visually strong as the coffee table mags, and as interesting as the stuff going on your phone at every second. We wanted A New Type of Imprint vol.13 to be used, loved and preferably worn out. It had to be all about good design, engaging for both the reader and the design lover.


A simple lay-out giving readers the focus on content, whether it be text or images; optimized for both.


Print is dying, but not all print. If it’s really good, a printed product can still beat our tingling urge to grab the phone and start scrolling to read an article that’s actually up to date. A handy-mag on design and creative culture, built to compete with any magazine’s greatest threat: your phone. As handy as a pocket book, as visually strong as the coffee table mags, and as interesting as the stuff going on your phone at every second. We wanted it to be used, preferably worn out. And it had to be all about good design, engaging for both the reader and the design lover.

Imprint Vol.13 Spread Detail Article
Imprint Vol.13 Spread Detail Article 2

Print is under attack from the constant availability and preferences found in digital formats and our daily multi-platform consumption.


Whether your personal preferences steer towards long reads or just browsing the visuals – digital platforms have a setting or plugin to answer it. The age of the exclusive print, slow read, long-lived coffee table magazine is perhaps over, but is all print dead?


Designing the last issue of A New Type of Imprint [vol.13] we decided to completely redesign the format - the result was a print run of 2.000 selling out on pre-order.

Titles inside magazine – Imprint Vol.13
Typographic detail headline – Imprint Vol.13
Imprint Vol.13 Spread Detail Title
Imprint Vol.13 Spread Detail Color

Giving preference to the reader we found it appropriate – as social comment on creativity and the rising power of consumers – to limit the choices of the designer. Limiting creative choice to one typographical weight and a mathematically defined grid the designers output came down to placement, pacing and active use of white space to create and give form to hierarchy and narrative. A pocket format you can read on the move. Depending on your preference for text or image you can tear the book in two along a perforated spine. The little LOVE WILL TEAR US APART-note in the middle is both reference to the split but also a little goodbye from the Imprint-team.

Imprint Vol.13 Spread Detail Color Overview
Imprint Vol.13 Spread Detail Color Overview 2
Imprint Vol.13 Spread Detail 2

We completely changed our format and designed a new format set out to question the designer and reader’s relationship, their freedom of choice and need to effect the experience.


The print run of 2.000 was well-received selling out on pre-order.