In the 2011-merge DNB took their new name and needed a whole new branding. ANTI was responsible for designing the corporate identity and has since been a brand agency for DNB, planning, developing and evolving their identity as well as offering a range of services to different department in the company.
Amongst other we branded the new service Vipps, formed a whole new look for real estate department DNB Eiendom, but also develop content for the marketing department.
During 2017 ANTI worked with revising the strategic plattform for DNB and an outcome of this was to redesign the corporate identity and developed the design strategy “Shades of green”. The sea green, primary colour is well known in the Norwegian society, and we wanted to show that DNB do not only offer bank services, but a company there for you throughout the different stages of your life.
This reflects in the design were we implemented a new colour palette, focused on new brand images mirroring the wide range of customers and upgraded the identity for the digital era.
As a brand agency for DNB we focus on insight in all of our projects and with strategic design we constantly evolve their brand identity. This include touching all different surfaces relevant for the brand experience.
95% of the population associate the sea green color to DNB. The visual identity plays an important role when we are designing great customer experience. With the constant focus on evolving the visual identity it keeps DNB relevant and updated for both offline and online surfaces.