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Deichman
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Deichman

Branding
From a traditional public library to an appealing cultural attraction.

One of Oslo's most important and beloved cultural institutions is no longer just a public library, but also a cultural destination that must adapt to modern branding requirements in order to be attractive in competition with other cultural destinations.
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The need for enlightenment is as important today as when Carl Deichman donated his private collection of books to the people of Oslo in 1785. Therefore, it was natural to link the identity to this purpose by using lighting and highlighting as a visual metaphor in the visual identity. This story is implemented in the logo itself and the visual elements that are centered around it. Such as typography, iconography, branding elements and a variety of tools where Deichman informs through illuminating information.

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