Bjoerndalen has many opportunities ahead of him. It was important to establish a brand identity early which can follow him forward in the new arenas he will proceed in.
We have been working on a personalized brand. We have developed a logo and identity which emphasizes what he is best at. The fact that he is extremely focused in everything he does. The logo easily create the immediate visual association with who he is and why he has come to where he is today. The world's leading biathlete of all time.
The focus behind Bjoerndalens success is extreme. Setting goals and making flashes with what you are going to initiate will be just as important going forward as it has been so far.
We have incorporated a relevant story into his brand, and have developed an identity that is tailored to the potential surfaces where he will be visible with his new brand.