Advertising Recycling bottles is probably the easiest, most efficient thing you can do for the environment. Therefore, under the concept of “Infinitum utforsker” (Infinitum explores), we launched a bunch of new films, all of which explore environmental measures that save just as much energy as one single bottle.
Advertising An empty bottle is full of energy, and the energy in the bottle can be used again and again and again. Norway has the world's most established recycling-system, and the plastic in the bottles you recycle can be re-used 12 times. This makes bottle-recycling perhaps one of the most effective things you can do in everyday life to save both energy and the environment.
Advertising One of COOP's biggest challenges in recent years has been how to adapt and modernize the out-of-date idea of the cooperative in a new era that’s all about individualism. In the time of me me me, it has been difficult to reach out to the benefits of being many. The idea of Coop therefore feels like an anachronism - a survival from the really old days.
Advertising Kari Traa is a Norwegian sports/leisure wear and shoe brand specifically designed and developed for women. Kari Traa is a rebellious, fun loving brand, with the baselayer category in its core. Since the start in 2002, Kari Traa has developed into an international brand with a strong and growing community of fans and followers in Norway/Scandinavia, Europe and the US.