Our solution was an interactive learning program, shaped as a story on the students’ phones. Through interactive elements, the students make choices on behalf of the characters. By this approach, they get to experience the consequences of their own choices and how they can be a part of both the problem and the solution.
The choices the students make generates statistics which forms the basis for a classroom discussion on their own actions and values.
The same statistic will not only document whether the program has an effect or not, but also serve as valuable information on digital bullying on a national scale. The idea for Telenor is to use the statistic for communication purposes, and to position the company as the «safe guardians of the family».
In may 2019 we launched two interactive learning programs, one for 5th graders and one for 8th graders. The programs are free for every school in Norway to use, and it doesn’t demand any downloads or installations. It will all be available on a web page, for all teachers with an e-mail address connected to a Norwegian school to log onto to.
New interactive stories are in production right now. The goal is to scale the project for all Telenor countries so that 4 000 000 kids will use the program on a global scale in the future.
«I have many demanding students, but in today’s class they really paid attention. Their eyes were wide open»
—Teacher, 8th grade
Awards received in 2019:
Silver at Gullblyanten
Gold in ‘Mobile Marketing’ at Gulltaggen
Bronze in ‘Product and services’ at Gulltaggen
Diploma in ‘Online Video’ at Gulltaggen