Since 2009, Telenor has toured schools with the online anti bullying initiative «Be smart, use heart». Our task was to develop the project further and reach even more kids, make a greater impact, and last but not least, to find a way to document the actual effects of the project.
Unlike traditional schoolyard bullying, digital bullying is particularly challenging because the teachers have no insight into the students digital lives. That is why we wanted to develop a tool that would give the teacher insight into the class’s attitudes and values in regard of bullying. Ultimately it will make them better equipped to teach the students how to better deal with the challenges of growing up in an online world. Because, when it all comes down to it, the students themselves have to be the solution.
