The idea comes from the name itself – City of Bergen’s Arts Plan. Arts and plan. Abstract and figurative. Creativity and logic. Arts and numbers.
Perhaps not entirely obvious, but creativity and inventiveness are equally important for both. So the plan, the timeline and the city were defined as a traditional shape of a square, only to be challenged and transformed through the layout, typography and imagery. After all, it’s all about perspective – challenging traditional and accepted patterns of thinking, finding new solutions within static systems and creating new shapes from the ones that already exist.