One of the main challenges for Hennig-Olsen that was presented in the brief is the rapidly increasing price pressure from new brands and suppliers. Therefore, in order to meet the urging low price competition, there was a clear desire to increase the quality perception of the brand at the same time as the visual identity could retain the brand's strong heritage.
Hennig-Olsen Is
One of the main challenges for Hennig-Olsen that was presented in the brief is the rapidly increasing price pressure from new brands and suppliers. Therefore, in order to meet the urging low price competition, there was a clear desire to increase the quality perception of the brand at the same time as the visual identity could retain the brand's strong heritage.