DNB is Norway's largest financial services group, offering a range of services within banking, insurance, real estate to both private and business sector. DNB is one of the world’s leading shipping banks and has a strong position in the energy sector, the fisheries as well as the seafood industry. With the countries largest mobile bank (1,3 mill users) they are a part of the everyday of millions of people.

In the 2011-merge DNB took their new name and needed a whole new branding. ANTI was responsible for designing the corporate identity and has since been a brand agency for DNB, planning, developing and evolving their identity as well as offering a range of services to different department in the company. 

Amongst other we branded the new service Vipps, formed a whole new look for real estate department DNB Eiendom, but also develop content for the marketing department.

DNB bankkort
DNB visittkort

During 2017 ANTI worked with revising the strategic plattform for DNB and an outcome of this was to redesign the corporate identity and developed the design strategy “Shades of green”. The sea green, primary colour is well known in the Norwegian society, and we wanted to show that DNB do not only offer bank services, but a company there for you throughout the different stages of your life.

This reflects in the design were we implemented a new colour palette, focused on new brand images mirroring the wide range of customers and upgraded the identity for the digital era.

DNB portretter
DNB annual report

As a brand agency for DNB we focus on insight in all of our projects and with strategic design we constantly evolve their brand identity. This include touching all different surfaces relevant for the brand experience.

DNB Illustrations
DNB Hos oss
DNB Eiendom prospekt

95% of the population associate the sea green color to DNB. The visual identity plays an important role when we are designing great customer experience. With the constant focus on evolving the visual identity it keeps DNB relevant and updated for both offline and online surfaces.