Telenor chooses ANTI as its global design partner. It’s been ten years since a Norwegian agency held the primary responsibility for the company's brand.
"Telenor's ambition is to become an important part of our customer’s digital lives. We place a great emphasis on how we want to be perceived in a digitally driven global market with unlimited possibilities. To achieve this we need to meet our customers in relevant and engaging ways. It's extra-special that we are working with a Norwegian design bureau for this project.", says Truels H. Brodtkorb, Telenor Group's Director of Brand Design.
"Telenor Group's identity, history and DNA is based on a Scandinavian minimalist organic expression. Therefore it is very exciting that Norwegian ANTI drew the longest straw and will be our new strategic design agency partner. ANTI convinced us with their strong academic knowledge, conceptual approach and ability to challenge and rethink.", says Brodtkorb.
He also highlights the agency's long experience with strong brands, both internationally and locally.
Telenor has 211 million customers and more than 36,000 employees worldwide.
“ANTI have always had international goals, and today we are working with several customers that have an global audience. Telenor is an international brand that offers consumer experiences in an exciting digital-driven market. We are pleased to have this exciting opportunity.", says Kjetil Wold, account executive and founder of ANTI.
"Telenor has big ambitions of creating the market's best digital customer site. They will deliver a language, both visually, digitally and verbally that they put on the map.", emphasizes Wold.
"In a digitally driven market, we see that major players such as Apple, Google and Facebook are helping to shape the customer journey and the ways people communicate. This means that global digital players required a basic foundation to start on when communicating their brand in an international perspective. There are of course local adaptations and local considerations to be made when you are working in markets geographically located in areas as diverse as Scandinavia, Eastern Europe and Asia, but now there is a completely different understanding about the digital fundamentals - than there were just a few years ago.”, continues Wold.
Means a lot
"Telenor confirms that we have taken our approach into the communications arena today. In ANTI we are now over 70 people with expertise in communication. We work closely with professionals in both Europe and Asia, and this is obviously a customer who means a lot to our company.”, says Kenneth Pedersen, CEO and founder of ANTI.