Save the Children Norway
This spring, Save the Children Norway launched a campaign that focuses on sexual abuse against children called Jeg er her (I'm here).
Sexual abuse against children are more common than one might think. A new study conducted by Ipsos MMI on behalf of Save the Children Norway shows that half of Norways population personally knows at least one person who is a victim of sexual abuse.
When Anti sat down with Save the Children, one especially disheartening fact stuck with us: Sexually abused children hold in their dark secret for 17 years on average.
We wanted to demonstrate the urgency and anxiety of how it feels to hold in something for too long, and the desperate need for relief. Our solution was to film kids holding their breath underwater for as long as they possibly could. The message communicated was that when everyone speaks up about the problem, the victims know that they are not alone - and are more likely to speak up for themselves sooner.
The campaign was featured on television, and in social media.