A
N
ew
T
ype of
I
nterference
Our work
Studio life
Reflections
About
Client
All
Basarene
Coop Prix
Deichman
DNB
Hennig-Olsen
Infinitum
Nedre Foss
Optiker-K
Telenor
Varner
Category
All
Advertising
Branding
Industry
All
Consumer
Finance
Retail
Sport
List
A-Z by Zlatan
Advertising
Show Your Inner Gold, is A–Z Sportswear's latest campaign featuring Zlatan Ibrahimović promoting a new line of A–Z boxer shorts. The campaign concept was built on the underwear’s inner gold waistband which serves as a metaphor for every athlete’s inner gold.