We know trusting the creative process can be difficult, but its a currency that pays off. Thats why brave investments are smart investments.
Understanding the creative impact on your brand brings better and brighter possibilities into reality.
It doesn’t matter how big the project or what sector you work in. We prove that creative impact generates bigger audiences, better relationships with your customers and partners, increased value and bottom line growth. Big Ideas and simple solutions that solve real world problems, getting you to where you want to be and never thought possible.
There are only two things in a business that make money — innovation and marketing, everything else is cost.
Bergen International Festival
2013 — 2016
ANTI Bergen’s strategic rebranding of Bergen International Festival demonstrates how the collaboration between client and agency can flip tight constraints into worlds of opportunity.
Using creative ambition and strategic vision to overcome limitations of the cultural sector to radically transform the familiar. The project demonstrates how design decisions can lead to increased public engagement, working with limited revenue, leveraging the temporality of exposure, and find open space in an increasingly crowded cultural landscape.
With ANTI Bergen being the only communications and marketing service provider involved, the project demonstrates the value of a holistic design approach — a systemic identity with endless functionality.
Looking to bridge musical and visual language, we established a mathematical system allowing the ‘logo’ to grow, subdivide and rhythmically repeat like musical units creating a beat or tempo. A logo that is both a traditional logo, and a living dynamic identity. A dynamic identity with such frequency that it functions as advertising, product, and performance.