Creative
Impact

Creative Impact happens when bold clients embrace big ideas.

We know trusting the creative process can be difficult, but its a currency that pays off. Thats why brave investments are smart investments.

Understanding the creative impact on your brand brings better and brighter possibilities into reality.

It doesn’t matter how big the project or what sector you work in. We prove that creative impact generates bigger audiences, better relationships with your customers and partners, increased value and bottom line growth. Big Ideas and simple solutions that solve real world problems, getting you to where you want to be and never thought possible.

There are only two things in a business that make money — innovation and marketing, everything else is cost.

Peter Drucker

Bergen
International
Festival

ANTI Bergen’s strategic rebranding of Bergen International Festival demonstrates how the collaboration between client and agency can flip tight constraints into worlds of opportunity.

Festspillene totebag

Using creative ambition and strategic vision to overcome limitations of the cultural sector to radically transform the familiar. The project demonstrates how design decisions can lead to increased public engagement, working with limited revenue, leveraging the temporality of exposure, and find open space in an increasingly crowded cultural landscape.

With ANTI Bergen being the only communications and marketing service provider involved, the project demonstrates the value of a holistic design approach — a systemic identity with endless functionality.

Festspillene poster
Festspillene program

Objectives

  • Increase overall audience numbers,
    ticket sales & first time visitors
  • Maintain strong patronage from
    existing attendees
  • Present the genres of classical &
    avantgarde performances in a
    radical & attractive new light
  • Generate a sustainable &
    cost effective identity

Solution

Looking to bridge musical and visual language, we established a mathematical system allowing the ‘logo’ to grow, subdivide and rhythmically repeat like musical units creating a beat or tempo. A logo that is both a traditional logo, and a living dynamic identity. A dynamic identity with such frequency that it functions as advertising, product, and performance.

Moving from the bald and grey, towards the young and dynamic.

Festival Attendee (2014)

Casefilm (2014)

Design Effectiveness

A brand that has over doubled the size of the festival audience. An audience that is now almost half the population of the city. From a declining festival, perceived irrelevant, to all but a niche audience, now transformed into a truly city and regional-defining event, for all.

The brand has consistently generated stronger results year on year. Requiring no extra investment per audience member annually. An identity that over four festivals, has shown no sign of fatigue; in fact, quite the opposite.

Exceeding all objectives and expectations, and even generated wider benefits, the rebrand has contributed to a 57% rise in ticket sales and 59% rise in sponsorship and private donations, resulting in a 32% rise in total income (2012 - 2016).

The first year of the new festival identity saw a 100% increase of first time visitors and resulted in the highest volume of ticket sales in the recorded history of the festival. Increasing year on year, with public attendants rising from 60 026 in 2012 to 84 494 in 2013; at the same time the total number of visitors to the theatre in Bergen was falling by 8,4%.

From 2012 to 2016 the number of visitors grew to over 125 000 — an increase of 108%. Resulting in a 27% efficient use of public funds in the first year alone — evidence of the public value of design investment.

In 2014, for the strategic rebranding of Bergen International Festival, ANTI Bergen was awarded the Cannes Lions Grand Prix in Design, the Grand Prix in Brand Identity at Red Dot, 2 Golds in ADC Global, Gold Pencil in One Show and Best of Show at the European Design Awards, Merket for God Design, Gold at Gullblyanten, 2 Golds at Visuelt, and in 2017 STELLA award and Hegnar Media Businessprisen for Creative Effectiveness. In 2018 ANTI became the first Norwegian agency to be awarded the prestigious Design Business Association’s Design Effectiveness Award.