Brand development and new visual identity for Norway’s leading street wear and athleisure retailer.
Strengthen Urban's position amongst Millennials and create a flexible visual identity.
A rebrand putting who U R are first. A new type of logo that also functions as a effective communication concept.
Inspired by the old cliché of putting the customer first, the logo features a simple element that accentuates the first two letters, U and R, in the name Urban, creating an effective visual way of actually putting their customers first.
This is used as the core visual tool to create a system that speaks to flexibility and adaptability, as well as being an instant statement that connects the brand with the customer in a new way.