Nature meets Swiss precision in this European Campaign for Tag Heuer.
Tag Heuer is a world renowned Swiss Quality Watch brand which was established in 1860. Know for it's high precission watches and long collaboration with the racing industry Tag Heuer has been a market leader when it comes to time-taking devices – ranging from large advanced systems on a racing track to your everyday wristwatch.
the Mikrograph was launched IN 1916 as the world’s first sports stopwatch with 1/100th of a second precision.
Tag Heuer international
Animal precission. When CLM BBDO in 2011 was approached to create the latest European campaign for the Mikrograph they contacted us to assist them in the task. The idea; to create animals – from the existing watch parts – that were representatives – from the real world – of the same speed and precision as the Mikrograph.
Painstakingly high attention to detail. Hundreds of hours in photoshop and constant dialogue with advertising agency and 3D artists resulted in the international award-winning result you now see.
Additional project credits
Advertising Agency: CLM BBDO, Boulogne Billancourt
under the creative direction of Mark Forgan.
3D illustration: Baptiste Massé / Mecanique Générale.