Would you like a cafe latte with your pension fund? For the first time ever you can actually walk into a bank store and physically pick the services you need from the shelves.
DNB's ambition for the years to come is to be customer centred and service focused in order to establish a more human presence, moving away from the big and corporate associations. There are many good reasons to choose DNB. The most important ones are about when, where and how they are there for their customers. They have a unique opportunity to make this a distinguishing characteristic that makes their customers tell others why they choose DNB. So, that's why their new customer value proposition is a promise to be: Here for you. Every day. When it matters the most.
ANTI has helped us with useful brand insight and design skills to really implement our new customer value propositionCamilla Forberg, VP Marketing and Sponsorship, DNB
A VITAL PART of this is to make it easier for people to understand DNB´s range of products/services and why they should choose them. That's why we have, in cooperation with Retail Reactor and DNB, developed a whole new retail concept making it easier than ever to find the banking products you need. The core idea is based on creating a visually stunning product shelf where you will find 57 different and unique physical boxes. Every box with its unique typographical illustration promoting the key benefit together with a simple text presenting the product or service. That´s what we call banking done the retail way!
The concept was first launched at DNB's new store at Storo in Oslo, and will be rolled out throughout most of Norway during the coming years.