Pop surrealism campaign for Netcom, showcasing their new logo and palette.
NEW PALETTE We've been involved in the big corporate change for Netcom. Together with McCann and photographer Pål Laukli from Tinagent we created a series of photos with the purpose of grabbing attention and introducing the new Netcom logo and colour palette, purple. The images showcases objects that usually is orange (old color palette), but in this case is purple.
PURPLE IS THE NEW ORANGE
THE NEW DESIGN The campaign was launched in the city-scape with no logo or sender. A week later the same campaign was launched again but now with the new Netcom logo, explaining now that purple is the new orange.