Nike - Summer Hoops
Projects \ Grandpeople
campaign posters for Nike Basketball Retail campaign, promoting their line of Basketball shoes. Nike wanted an urban campaign focusing on basketball, with less talk about proffesional sport´s gear and NBA dreams, and more focus on the sport. Basketball as it´s being played, in the backstreets and in open city courts. We made simple typographic compositions with gritty photographic treatment. The opposite of glossy.