Galleriet is not your regular shopping center. Centered in the heart of Bergen it is used regularly as recreational refuge from the everlasting rain, literally the grand living room of downtown Bergen.
Fashion and sophistication. Galleriet’s focus on fashion and sophistication became key points when designing new brand illustrations for the center. The illustrations were intended to be used as main elements in the identity and had to work on all platforms and different media. The goal was to create a visual language that was immediate and recognisable, while at the same time allowing variations in intensity and detail. Sometimes the illustrations were functioning as background and scenery, other times they were the main focus.
The visual theme is derived from the specific way textiles fold and crease in paintings and sculpture from classical Roman and Greek era art.
Christian Strand Bergheim
Physical illustrations. Inspiration for the graphics comes from the specific way textiles fold and crease in paintings and sculpture from classical Roman and Greek era art. Abstracted and recontextualized in a contemporary and more commercial setting, these illustrations maintain a close connection to art and fashion. The technical way of assembling these illustrative photomontages made them extremely flexible. Vector based graphics were first printed onto 5 meters long silk banners that were used as props in the photo shoots. The same type of digital vector graphics were added during the post production phase to create large illustrative photo montages. These can either be used as full scale illustrations or in much smaller crops by zooming in on details, creating more calm compositions.
Photo by Fred Jonny™