Remember to "pant" everything!
Wanna pant but can't?
Norsk Resirk wanted to let people know that they had changed their name to Infinitum. Along with their new name came an opportunity to sharpen their communications by speaking in a more contemporary voice.
The campaign was kicked off by a new series of films that reminded people about the importance and vaule of recycling. It also promoted Infinitum's new website which has lots of smart tips on how to recycle more effectively. The campaign playfully expressed that there is really no excuse not to recyle every bottle and can. The films made a big slpash - literally.
Anti together with GK have developed the communication strategy, new identity and advertising for Infintum.