Projects \ Denim
ANTI DENIM is partly owned by Anti and is our self initiated brand project. We wanted to not only develope and give advice on branding but finding out what it actually ment to be on the other side. What issues are our clients dealing with, how can we learn about logistics, business models and the challenges that our clients face every day. We wanted to test our theories about how a strong concept combined with excellent aestetichs could survive in one of the thoughest markets, denims. We have learned a lot and are constantly getting better. The concept of building a rebellion jeans brand on the position of Norways darkest and largest export article Black Metal have taken us on a international journey where we have experienced more than we could dream of. Follow our dark brand journey on www.antidenim.no
The history of Anti Denim started out as a single denim model. When we started, we aimed to challenge our big denim competitors from Sweden. The first model was named Anti Sweden and we got reviews in Wallpaper, a greeting card from Swedens royals Victoria and Daniel, as we sent them a pair for their marriage. The Anti Denim brand have won almost all the awards possible in Norway and we are constantly developing ltd edition collection with artists, brands and bands who embrace our core concept of true Norwegian darkness.Our history and competance on communication, design, branding and running a rebel denim brand gives us a unique insight in developing customized campaigns for other brands who wants to connect with target groups who are involved with music, art and fashion. We have developed campaigns for coffé producers ( Solberg&Hansens Black Coffe, liquer brands, Arcus BLACK and fashion concepts and are open to help brands to connect with bands, fans and the movement that normal advertising are striving to be involved with.