Vipps, an easier way to pay! DNB launches a new peer-to-peer payment service with a little help from ANTI.
Vipps is an app that will make easier it to transfer money from you to a friend - or between multiple persons. A super flexible and easy to use person-to-person payment service. Sender and developer is DNB, but the app will be available to everyone with a Norwegian bank card.
DNB are committed to continuously find new solutions that will make life easier for their customers. DNB have created a service for anyone with a Norwegian bank cards that make it easier to split a restaurant bill, settlement after girl trip or simply transfer money between friends.
The banking sector, as all other sectors are undergoing major changes, and with "Vipps" DNB has developed a modern and super useful payment service for everyone. The latter is an important point. The service is open to everyone with Norwegian bank cards, not necessarily just DNB customers. "Vipps" is available through App Store and Google store and it is with great proud that ANTI have been involved in the development of logo and the visual identity.
WE HAVE MADE TRANSFERING
MONEY EASIER THAN EVER
Camilla Forberg, VP Branding and Sponsoring, DNB
When working with the visual identity we wanted to create a dynamic logo that can evolve, react and give different signals following your actions in the app. That´s why we have created different versions of the logo; The main logo is positive and happy, it gives positive associations and wishes to symbolise a simple and carefree way to transfer money. While on the second version the smile is replaced with moving horisontal waves, symbolising a neutral expression. This version is also used as the loading symbol in the app. The last one is unfortunately quite negative and it´s used when something didn´t go as planned. The rest of the visual identity is based on DNB´s main visual identity to create a special ownership to the service, specially important since the service isn't fully DNB branded, says Behnam Farazollahi, Chief Strategy Officer at ANTI.
Download at App Store: https://itunes.apple.com/NO/app/id984380185?mt=8