We invited the fans to throw paint on stencils of the logo. Creating a unique profile made together with the fans.
TO BE BIG. We worked together with up-and-coming artist Atle Pettersen and his band The Scheen to launch them to the Norwegian market. They've worked together for several years earlier before going on a short hiatus. Now they're back again under a new name and playing traditional rock music.
Make the people a part of your brand.
INCLUDE THE PEOPLE. We came up with an interactive process where we included their fans, and let them influence how the entire profile would look. We hired a location and decorated the walls with plastic and stencils of the logo. What loads and loads of paint can do.
Check out the presentation video, and listen to their new song "I am I" on Spotify, Wimp or iTunes.