BBQ season is big business in Norway. Supermarket chains put tremendous resources in to their markeing budgets, and competition is fierce. As a smaller player in the market, Rimi wanted to create films that would stand out in the crowded category. Our aim was to show a lot of food, while emphasising how much fun grilling is for the whole family. The result was two stand-out films with strong graphic treatments in the classic Anti style, and the subtle whimsical eye of Swedish director, Henry Moore Selder.