Four months ago we were asked by Petter Northug if we would design his new logo. Petter has everything a strong brand could ask for; attitude, uniqueness, and media coverage others can only dream of. So, naturally, we said yes!
During this process we have worked very closely with Petter. The final logo is as much a manifestation of his thoughts and vision as it is Anti´s handiwork.
Northug definitely leaves a mark, both in and off the ski tracks. He wanted his graphic identity to be rooted in his athletic accomplishments. The millions of marks left by his ski poles thusly became a central part of the identity, taking the shape of an N.
Petter is number one at what he does, and we are incredibly grateful that he chose to collaborate with Anti.
Photo: Pål Laukli