International tech giant chooses to cooperate with Anti.
After an agency competition Anti has been awarded the responsibility for developing a new identity and communication platform for Opera. Opera is one of the biggest brands in digital market with over 350 Million users of their services. Anti will develop the new identity which will become one of the most visible in the digital sphere.
"Apple and Google have set the standard in the tech category, and we also need is a clear external profile that differentiates itself in all ways. From communication, to logo and visual expression. We choose to work with the best in the industry - the best in the world, and for us it's Anti. In addition, they have the best coffee of all agencies we visited. “ says Arnfinn Hushovd, Art Director in Opera.
"Yes, the coffee is really good," said Espen André Øverdahl, Brand Manager at Opera. "Lately, Anti has successfully delivered large identity and communication missions for big brands like DNB, Massimo Dutti, Platekompaniet, Jernia, supermarket, Bergen International Festival and others. Their fearless and conceptual approach to their work was a crucial factor when we chose those them as our partner in design and communication."
"They have an independent attitude and are rather rebellious in the way their company is built up, with its own products such as jeans and magazines represent the somewhat unconventional to daring which in many ways is similar to Opera in their attitude. We look forward to seeing how their work will begin to give Opera an identity that reflects our role on the global stage."
"We are obviously incredibly pleased and excited about this job,” says Anti co-founder Kenneth Pedersen. “It's not every day we get chance to design a Norwegian global brand of this size. They are Norway’s biggest digital success story, and we're excited to be a part of it. They have a high profile and compete with the giants in the markeplace - touching over a hundred million people everyday. The potential of the brand is huge and they represent an attitude and openness is very exciting to us."
"We are very pleased," says co-founder Anti Kjetil Wold. "It reflects our international ambitions and that expertise available right here in Norway. We hope that more Norwegian companies are inspired.”
Wold also adds that he will gladly serve coffee to anyone who wants to drop into the office for a chat.