CELINE AAGAARD APPEARS IN WEB CAMPAIGN FOR BURBERRY, FACILITATED AND NEGOTIATED BY ANTI BRANDPEOPLE.
Celine Aagaard appears in web campaign for Burberry, facilitated and negotiated by Anti Brandpeople.
Award winning blogger and former Editor-in-Chief, Celine Aagaard, joined Anti Brandpeople in April 2015. Together they launched the webpage envelope.no in July and is currently working on a forecasting project to be launched in 2016.
Anti Brandpeople functions as Aagaard’s management and handle all of her commercial agreements, both national and international. Working strategically with 360 degrees communication, Aagaard and Anti Brandpeople continue to receive requests from some of the most renowned and sought after brands in the fashion and lifestyle segment.
The British fashion house Burberry contacted Aagaard and Anti Brandpeople earlier in 2015 to discuss the possibilities of doing a web campaign with Aagaard. Resulting in a tailored made campaign for envelope.no, and both Aagaard’s and Burberry’s social media platforms. The campaign is to appear on Burberrys own campaign page, artofthetrench.burberry.com, who portrays some of the most fashionable people in the world, such as Kate Moss, wearing the classic trench coat.
The campaign was shot by fashion photographer Truls Qvale on location at Bjerke Farm, on the outskirts of Oslo. Bjerke Farm houses some of the most award winning dressage horses in Scandinavia, and inspired both Aagaard and Anti Brandpeople to include horses in the photos, resulting in a luxurious campaign who merged British heritage with a contemporary fresh look.