Anti Wins Rimi Pitch
News \ Advertising
We are proud to announce that Anti has been named one of two creative advertising and marketing partners to Norwegian grocery giants Rimi after one of 2013´s most talked about pitches in Norway. Rimi, which is owned by the ICA group, considered seven agencies before narrowing its list to two solid partners. Beyond Anti, RIMI have also hired our friends Los&Co as advertising partners.
Anti has been hired as creative partners specifically to challenge Rimi´s existing marketing position and raise the bar for creative solutions. - Rimi is definitely one of the most exciting Norwegian brands to work with right now. They are challengers in the Norwegian market at the moment, a position that suits our client and service strategy well because we are challengers by nature. That´s why we just can´t wait to get started! The task is difficult and the ambition high, but still we feel very confident that our services will engage and motivate both customers and employees in the years to come. We are really exited for the chance to show our skills in retail marketing, says Kjetil, Creative Director and founding partner at Anti.- We are confident that we have found the optimal solution for Rimi with two good agencies with strong creative and conceptual skills, says marketing manager at the Rimi, Hege Hildeng in a press release today.
Watch out for Rimi projects on our site in the time to come and if you want to know more about this project and what we offer for retail clients please contact Kjetil directly.