Earlier this year Acapo launched it's new visual identity, designed by ANTI. Last week we launched the casevideo that explains the projects conceptual and practical sides.
Acapo is a consultancy consisting of lawyers and technical advisors working within Intellectual Property. The communication of the intangible – often found in IP – often becomes abstract and unspecific.
Challenges with the intangible
Visual Communication of something without a shape – an idea, a model or a product, often in it's early phase –can be tricky. Moody landscapes or clichés connected to the idea phase, is the established norm within the field. When combining these abstract visuals with a law practice's complicated and unaccessible language the distance between client and service becomes too big. The clients are not able to relate or connect with the professional field before it's too late and a conflict forces the need.
Our solution for Acapo personifies the clients and their processes through relevant and understandable case pictures and illustrations. The profile creates a credible and accessible platform for all future communication. A varied profile you can relate to. A solution that removes the distance between service and client. The visual systems flexibility makes it native to both two dimensional surfaces and three dimensional spaces regardless of formats.